With two original “set-ups” that supported the concept of tasting trials in the most creative way, promotional teams communicated to consumers about the new tastes of Lay’s Baked.
Through and original music app, consumers tested their musical knowledge and won unique Lays gifts.
Lays offered consumers what they needed for the summer.
A contest which offered, as gifts, suitcases and discounts on favorite Lays which they were the main ingredients of the promotion.
A foot booth and the original packaging of Lays with the smiles of the favorite footballers printed on them were the key ingredients for a pleasant and creative promotion with the consumers, in addition to discounts on the product getting a photo with them to remind them of the moment.
With a retro mood, the favorite Foudounia offered consumers a time travel, as they had the pleasure of participating in an authentic packman game.
With a retro mood, the favorite Foudounia offered consumers a time travel, as they had the pleasure of participating in an authentic packman game.
An innovative product was expressed through a unique and very creative promotion with protagonists the royal couple.
The new Airwick Mist activated consumers’ senses and by using VR technology and a mobile app, they discovered the fragrance that suits them.
Support of a digital contest offering as gifts laundry machines and Dettol products.
Support of a digital contest offering as gifts laundry machines and Dettol products.
Support of a Digital competition offering a 4-day glamping gift in Halkidiki.
Strategy: Support of ATL campaign by “hand to hand” product distribution under specific temperature conditions (3C).
FAGE stage, a special promo stage, was created at The Mall Athens, initially to serve the tasting trials of the product but also to exploit it in the direction of attracting new fans to the FB profile.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |