Sales promotion, Tasting, Sampling

LAY'S

IN STORE TASTING EVENTS

With two original “set-ups” that supported the concept of tasting trials in the most creative way, promotional teams communicated to consumers about the new tastes of Lay’s Baked.

LAY'S

SOUND OF MUSIC

Through and original music app, consumers tested their musical knowledge and won unique Lays gifts.

LAY'S "ΒΡΕΣ ΤΗΝ ΚΑΛΟΚΑΙΡΙΝΗ ΣΟΥ ΓΕΥΣΗ"

IN STORE BUZZ EVENTS

Lays offered consumers what they needed for the summer.

A contest which offered, as gifts, suitcases and discounts on favorite Lays which they were the main ingredients of the promotion.

LAY'S FOOTBALL

IN STORE BUZZ EVENTS

A foot booth and the original packaging of Lays with the smiles of the favorite footballers printed on them were the key ingredients for a pleasant and creative promotion with the consumers, in addition to discounts on the product getting a photo with them to remind them of the moment.

FOUDOUNIA FOREVER

IN STORE EVENTS

With a retro mood, the favorite Foudounia offered consumers a time travel, as they had the pleasure of participating in an authentic packman game.

DORITOS - HIT & RUN

IN STORE TASTING EVENTS

With a retro mood, the favorite Foudounia offered consumers a time travel, as they had the pleasure of participating in an authentic packman game.

AIRWICK VIPPOO

IN STORE LAUNCH EVENTS

An innovative product was expressed through a unique and very creative promotion with protagonists the royal couple.

AIRWICK MIST

IN STORE LAUNCH EVENTS

The new Airwick Mist activated consumers’ senses and by using VR technology and a mobile app, they discovered the fragrance that suits them.

BULLDOG LONDON DRY GIN

TASTING EVENTS

ΜΠΕΛΑΣ ΚΑΠΝΙΣΤΟ

TASTING EVENTS

ΚΡΙ ΚΡΙ ΣΤΡΑΓΓΙΣΤΟ

TASTING EVENTS

ΚΡΙ ΚΡΙ FROZEN YOGURT

TASTING EVENTS

DETTOL ACTIVATION

Support of a digital contest offering as gifts laundry machines and Dettol products.

NUMIL BIOLOVIKO - ALMIRON

Support of a digital contest offering as gifts laundry machines and Dettol products.

DUREX ACTIVATION

Support of a Digital competition offering a 4-day glamping gift in Halkidiki.

SAMPLING @ SELECTIVE OUTDOOR AREAS

Strategy: Support of ATL campaign by “hand to hand” product distribution under specific temperature conditions (3C).

  • Concept
  • Creative
  • Production of promotional materials
  • Promo team

FAGE FLAIR COTTAGE CHEESE

TASTING EVENTS @ SELECTIVE MALLS

FAGE stage, a special promo stage, was created at The Mall Athens, initially to serve the tasting trials of the product but also to exploit it in the direction of attracting new fans to the FB profile.

  • Concept
  • Creative
  • Production of promotional materials
  • Promo team